Brand Value and the User Experience (14 Jul 2004)

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Brand Value and the User Experience (14 Jul 2004)
Although usability is only one component of the entire user experience, it is a viable and measurable place to begin. In the end, the interaction a visitor has with your company is an emotional experience; over time, positive experiences lead to trust. Strive to create an experience that is compelling and memorable. Remember, successful businesses, online and off, are built with the customers in mind.

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