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Brand Value and the User Experience (14 Jul 2004)
Although usability is only one component of the entire user experience, it is a viable and measurable place to begin. In the end, the interaction a visitor has with your company is an emotional experience; over time, positive experiences lead to trust. Strive to create an experience that is compelling and memorable. Remember, successful businesses, online and off, are built with the customers in mind.
Article URL: http://www.digital-web.com/articles/brand_value_and_the_user_experience/

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