Online Banking: Why People Are Branching Out (16 Jul 2004)
Results from a questionnaire designed to query online banking behavior are reported. The most frequent activities reported were checking account balances and viewing or paying bills. Purchasing insurance, CDs, and applying for a loan or credit card were the most infrequent online activities. Respondents indicated that convenience and saving time were the biggest incentives to bank online. Quick access to information, clear feedback, and simple terminology were identified as the most important features of an online banking site. Implications for designers of online banking sites are discussed.
Article URL: http://psychology.wichita.edu/surl/usabilitynews/62/online_banking.htm
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