To Boost Ad Results, Improve Your Web Site (23 Jul 2004)

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To Boost Ad Results, Improve Your Web Site (23 Jul 2004)
The secret to building better advertising campaigns may be to build a better web site.

According to a recent study from the University of Wisconsin-Oshkosh, consumers use the Internet to investigate and supplement the information they get from traditional advertising. As a result, ads that allow consumers to go online to learn more are likely to perform better than ads that don't provide an effective online destination.

Article URL: http://www.evolt.org/article/To_Boost_Ad_Results_Improve_Your_Web_Site/25/60347/index.html

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