Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Inside the Mind of Jeff Bezos (29 Jul 2004) Bezos realizes that Amazon doesn't have any single big advantage over potential competitors, so he's constantly introducing small but innovative features that add up to a superlative experience for customers. Article URL: http://www.fastcompany.com/magazine/85/bezos_1.html Read 31 more articles from Fast Company sorted by date, popularity, or title. Next Article: Talk time: Lawrence Lessig     This site is a labour of love built by Chris McEvoy