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Fast Talk: Brands We Love (29 Jul 2004)
More than 90% of our customers tell us they evangelize the service to friends and family. The biggest impact we've seen is people spending a lot of time talking about what's in their queue of movies they want shipped to them next. Some even use Netflix as a verb, as in, "Whale Rider ? I Netflixed it."
Article URL: http://www.fastcompany.com/magazine/85/fasttalk.html

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