Deceivingly Strong Information Scent Costs Sales (02 Aug 2004)

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Deceivingly Strong Information Scent Costs Sales (02 Aug 2004)
If information scent is sufficiently pungent, people are generally convinced that they're looking in the right place. If that place doesn't contain what they want, they're likely to conclude that the site doesn't offer it at all.

Article URL: http://www.useit.com/alertbox/20040802.html

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