E-Bill Usability (16 Aug 2004)
Attracting people to use an online channel like eBilling, it must provide a secure environment, clear benefits and be noticeably more convenient than existing billing methods. Otherwise people will get frustrated, rely on ways they are used to and it will ultimately defeat the purpose of true billing online self service.
Article URL: http://www.upassoc.org/upa_publications/upa_voice/volumes/2004/August/ebill_usability.html
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