Emerging Content Requirements for News Products (24 Aug 2004)

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Emerging Content Requirements for News Products (24 Aug 2004)
The current trend toward media convergence has placed new demands on traditional print news providers. Having adapted to the new media environment in several ways, not the least of them being through expansion into the online arena, these same news providers are also under increased economic pressure to identify new sources of revenue. This problem is intensified by the loss of readership that has impacted their traditional print products. Risks inherent in the new media environment, however, also carry with them opportunities for generating new and different types of news products. These products reflect many of the current trends in online content production, presentation and delivery, including, for example, the use of multiple delivery channels, content aggregation and syndication services, personalization based on reader profiles, advanced search-and-retrieval capabilities and new design approaches for Web-based presentation. We can expect to see these capabilities extended and leveraged by news and other content providers as they create increasingly differentiated products, appealing to consumers with a diversity of needs and interests. At the same time, the environments in which these products are created will likely be based on new content production models, characterized by new value chains and the increased exploitation of value through multipurposing of content.

Article URL: http://www.asis.org/Bulletin/Aug-04/williams.html

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