Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Mastery, Mystery, and Misery: The Ideologies of Web Design (30 Aug 2004) The mastery ideology provides the best match with the Web's fundamental nature: it lets users go where they want. Web users want instant gratification and have little patience for the mystery approach's detours and puzzles. Users are getting ever-more goal-driven in their approach to the Web, which they see more as a tool than an environment. Surfing to check out cool sites is a thing of the past. Article URL: http://www.useit.com/alertbox/20040830.html Read 335 more articles from Jakob Nielsen sorted by date, popularity, or title. Next Article: Money Honey: The List of Revenue Generation Ideas     This site is a labour of love built by Chris McEvoy