How Google works (24 Sep 2004)

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How Google works (24 Sep 2004)
Mr Page and Mr Brin made another important innovation early on. This was to consider the “anchor text”—the bit of text that is traditionally blue and underlined and forms a link from one page to another-as a part of the web page it referred to, as well as part of the page it was actually on. They reasoned that the anchor text served as an extremely succinct, if imprecise, summary of the page it referred to. This further helps to ensure that when searching for the name of a person or company, the appropriate website appears at the top of the list of results.

Article URL: http://www.economist.com/science/tq/displayStory.cfm?story_id=3171440

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