SURPASSING CUSTOMERS’ NEEDS: WHEN TECHNOLOGY IS TOO GOOD (20 Sep 2004)

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SURPASSING CUSTOMERS’ NEEDS: WHEN TECHNOLOGY IS TOO GOOD (20 Sep 2004)
Of course, new firms can’t be faulted for emphasizing technology, since it has its place in the development cycle. In his 1998 book, “The Invisible Computer,” Norman explained that the early adopters are technology enthusiasts and visionaries who see the promise offered by the new technology and are willing to tolerate higher cost or complexity. They help establish the market, so it’s important to appeal to them.

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