Ten Ways to Kill Design (24 Oct 2004)

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Ten Ways to Kill Design (24 Oct 2004)
If you wanted to persuade people that martial arts were an effective means of self-defense, would you hire me, or Jackie Chan? (Believe me, you'd want Jackie Chan.) Design won't take root in your company unless people see it done by experts. The vast majority of companies I've seen try to bring design in-house by telling some programmers that they're now designers, or by having the product manager do some design in his spare time.

Article URL: http://www.cooper.com/content/insights/newsletters/2004_issue04/Ten_ways_to_kill_design.asp

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