Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Secrets of great web headings and summaries (01 Nov 2004) "The same goes for blurbs [summaries] -- perhaps even more so," according to Eyetrack III. "Our findings about blurbs suggest that not only should they be kept short, but the first couple of words need to grab the viewer's attention." Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_11_01_web_writing.htm Read 416 more articles from Gerry McGovern sorted by date, popularity, or title. Next Article: Collaborative Filtering     This site is a labour of love built by Chris McEvoy