Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Internet marketing motto: be useful (29 Nov 2004) "What about branding on the Web?" Every time I hear that question, I want to reach for the sick bag. It's not that I don't believe in branding, but rather that the person who usually wields that question is the last person you should ever let near developing a web branding strategy for your website. There is a huge role and a very bright future for marketers who truly understand web content, and know how to use it to drive profitable actions. Unfortunately, many marketers I meet are not rising to the challenge. Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_11_29_internet-marketing.htm Read 421 more articles from Gerry McGovern sorted by date, popularity, or title. Next Article: Manager In A Strange Land: Dependencies, Part Two     This site is a labour of love built by Chris McEvoy