Innovation Diffusion (05 Dec 2004)

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Innovation Diffusion (05 Dec 2004)
The Big Lie of the Information Age is that “Nothing is more powerful than an idea whose time has come.” What nonsense. In reality, nothing in this world is more powerful than an innovation that has diffused to the point where it enjoys both global reach and global impact. Ready access to ideas promotes awareness, but ready access to innovation promotes empowerment and opportunity.

Article URL: http://www.technologyreview.com/articles/04/12/schrage1204.asp

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