Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Interactive content: long live the King (01 Feb 2002) There is a threadbare cliché in the world of digital media that 'content is king'. Is it hell. Anyone who has spent a few hours plodding through pedestrian websites, scrolling through screeds of dull, semi-literate text, will know that 'content', ie that which is being communicated and offers value to the user - has been subjugated almost universally either to trendy design or to uninspiring functionality. Where is the meat in this electronic sandwich? The first reaction of many good writers is to flee this potential market for their work. Why have anything to do with interactive media such as CD-ROMs and websites, when the result is so often slickly packaged brochure-speak? Believe me, as a writer, I understand. But for a dozen years, I worked within a major digital design studio; so I have a few insights that could change your mind, and perhaps point you toward rewarding opportunities. Article URL: http://www.nestafuturelab.org/viewpoint/creat03.htm Read 76 more articles from NESTA Futurelab sorted by date, popularity, or title. Next Article: Jungulator     This site is a labour of love built by Chris McEvoy