Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Igniting sparks (01 May 2002) A truly interactive experience has unparalleled potential to light the spark, to engage the person - as the best museum curators, theatre professionals and other storytellers already know. If we can engender approaches to learning which bring together the best of the linear world, the best of the limited range of interactive technology we have today and the propensity of people to get together in groups to help each other out, I'm hugely optimistic for the future of interactive learning. Much less so for interactive education. To me, that seems a bit of a contradiction in terms. Article URL: http://www.nestafuturelab.org/viewpoint/creat10.htm Read 76 more articles from NESTA Futurelab sorted by date, popularity, or title. Next Article: Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence     This site is a labour of love built by Chris McEvoy