Flexing the content to suit the viewer: why haven't we tried this before? (01 Dec 2002)
You come home from work on a wet, cold November evening. You close the door behind you, fix yourself a TV dinner, turn the fire on and slump into your favourite armchair. You reach for the remote and zap the TV into life. You cruise through the channels seeking something to watch: something to amuse you, something to grab your attention. Nothing. There is nothing on that you like; well nearly nothing. The one programme you do like has 10 minutes left to run so there's no point in watching that.
With hundreds of television channels available, why does this happen?
Article URL: http://www.nestafuturelab.org/viewpoint/tech07.htm
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