Do you make the most common mistake in content management? (31 Jan 2005)

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Do you make the most common mistake in content management? (31 Jan 2005)
One of the best ways to get people to trust you is to directly address their needs. And one of the best ways to do that is to create a fictional character that represents that person. This is a classic technique of writing. John Steinbeck, for example, had an idealized reader that he wrote for, as did many other authors.

Article URL: http://www.gerrymcgovern.com/nt/2005/nt_2005_01_31_readers.htm

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