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GK. VanPatter: The InfoDesign interview (03 Feb 2005)
All organizations need to continuously renew themselves, adjust to external change, solve problems, create new patterns in the form of strategies, products, and services and generally keep moving forward. At its core the activity of design that we practice is essentially about strategic renewal and solving problems in human-centered ways. We find that smart business leaders have growing realization that human-centered design has become key not only to the creation of successful strategies, products and communications but to the development of organizational innovation capabilities as well. From our perspective design can play a key role in both the creation and the enabling of the creation in ways that other disciplines cannot.
Article URL: http://www.informationdesign.org/special/vanpatter_interview.php

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