Amazon's 43 secrets (08 Feb 2005)
The Web site, which is produced by a start-up that calls itself the Robot Co-op, is a place where visitors can confide their hopes, dreams and goals and connect to other people with the same aspirations. To all outward appearances it looks as if it is yet another grass-roots Web start-up. But it's actually funded primarily by Amazon, although neither Amazon nor the Robot Co-op wanted users of the site to know that -- at least not yet.
Article URL: http://www.salon.com/tech/feature/2005/02/08/43/
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