Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Why Board Members Should Ban Bullets (20 Feb 2005) Adding text to a screen in a multimedia presentation that is identical to the narration harms the ability of the audience to understand the information. Removing the text increases retention, or the ability to remember the information, by 28%. Even more significantly, removing the text increases transfer, or the ability to apply the information, by 79%. Article URL: http://www.beyondbullets.com/2005/02/data.html Read 15 more articles from Sociable Media sorted by date, popularity, or title. Next Article: Ajax: a New Approach to Web Applications  Beyond Bullet Points by Cliff Atkinson  Buy from Amazon .com | .uk | .ca | .fr | .de |  Story: Substance, Structure, Style and The Principles of Screenwriting by Robert McKee  Buy from Amazon .com | .uk | .ca | .fr | .de |  Multimedia Learning by Richard E. Mayer  Buy from Amazon .com | .uk | .ca | .fr | .de |  The Cognitive Style of PowerPoint by Edward R. Tufte  Buy from Amazon .com | .uk | .ca | .fr | .de |  Information Graphics: A Comprehensive Illustrated Reference by Robert L. Harris  Buy from Amazon .com | .uk | .ca | .fr | .de |     This site is a labour of love built by Chris McEvoy