Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  BBC unveils new look for BBCi (09 Mar 2005) The BBC's interactive TV brand, BBCi, will have a new look this week. Gone is the chunky white 'i' block of the original logo and in comes a little red 'i' dot, representative of the red button that digital viewers are encouraged to press in order to 'go interactive'. The entire BBCi service has been fully redesigned in the same black, white and red colours of the logo, offering a consistent look and feel no matter which channel viewers are on. Rahul Chakkara, Controller of BBCi, says: "The new look and feel for BBCi is the second stage of our continuing journey to make the interactive experience easier for BBC viewers, following the introduction of page numbers last year. Article URL: http://www.bbc.tv/pressoffice/pressreleases/stories/2005/03_march/09/bbci.shtml Read 218 more articles from BBC News sorted by date, popularity, or title. Next Article: Capturing Content for Virtual Museums: from Pieces to Exhibits     This site is a labour of love built by Chris McEvoy