Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Search optimization, not search engine optimization (14 Mar 2005) Making sure your content is found in the first page of search results is a great start, but it is only a start. Until the person has completed the task they came to your website to complete, then nothing of substance has been achieved. Article URL: http://www.gerrymcgovern.com/nt/2005/nt_2005_03_14-search-optimization.htm Read 440 more articles from Gerry McGovern sorted by date, popularity, or title. Next Article: Testing times     This site is a labour of love built by Chris McEvoy