Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Emotional Design (12 Feb 2004) Don Norman used to be known as a critic of unusable things but now, he says, he has changed. He has transformed himself into an advocate for pleasurable, enjoyable products. Beauty is good, says Norman. Successful products should a pleasure to use, and convey a positive sense of self, of accomplishment, and pride of ownership. In this keynote address, Norman shares work from his latest book, Emotional Design: Why We Love (or Hate) Everyday Things. Article URL: http://www.itconversations.com/shows/detail69.html   47.14    (Don Norman, Nielsen Norman Group)   Read 14 more articles from IT Conversations sorted by date, popularity, or title. Next Article: Enhancing Creativity with (Groupware) Toolkits     This site is a labour of love built by Chris McEvoy