Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  On-line stores (01 Jun 2000) In a series of independent studies, Serco Usability Services evaluated a range of famous name on-line stores with consumers. This included sites offering items such as: food, consumer electronics, gifts, flowers and books. The studies revealed a number of issues which are important for the design of a successful on-line shop. They are presented here as a set of general guidelines to support those developing or commissioning e-commerce shopping sites. Article URL: http://www.usability.serco.com/research/susshopguide.pdf Read 9 more articles from Serco Usability sorted by date, popularity, or title. Next Article: Social Translucence: An Approach to Designing Systems that Mesh with Social Processes     This site is a labour of love built by Chris McEvoy