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On-line stores (01 Jun 2000)
In a series of independent studies, Serco Usability Services evaluated a range of famous name on-line stores with consumers. This included sites offering items such as: food, consumer electronics, gifts, flowers and books. The studies revealed a number of issues which are important for the design of a successful on-line shop. They are presented here as a set of general guidelines to support those developing or commissioning e-commerce shopping sites.
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