On-line Holiday and Flight Booking Services (01 Apr 2000)
In an independent study, Serco Usability Services evaluated a range of famous holiday and flight booking web sites with potential customers. The services provided by the sites included flight ticketing, accommodation and package holiday booking. The study revealed a number of issues, which are important to the design of online holiday booking sites and are presented here as a set of general guidelines to assist those developing such sites.
Article URL: http://www.usability.serco.com/research/sustravelguide.pdf
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