On-line Banking and Insurance Services (01 Jan 2000)
In an independent study, Serco Usability Services evaluated a range of famous name banking and insurance web sites with potential customers. The services provided by the sites included motor and home insurance quotations, mortgage advice and account management facilities. The study revealed a number of issues which are important to the design of online financial and insurance services. They are presented here as a set of general guidelines to assist those developing financial e-commerce sites.
Article URL: http://www.usability.serco.com/research/susbankinsguide.pdf
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