The Innovator's Dilemma: 3.0 (01 Apr 2005)

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The Innovator's Dilemma: 3.0 (01 Apr 2005)
The Western Union lesson illustrates one of three situations that Christensen warns readers to watch for if they are to "see what's next" and be open to future breakthrough possibilities. In addition to nonconsumers, the second group to watch for is what he calls "undershot consumers," who use the existing products but are frustrated by their limitations and willing to pay for enhancements. Examples here are those who were willing to pay extra for mobile cellphones in a later era.

Article URL: http://www.spectrum.ieee.org/WEBONLY/resource/apr05/0405book.html

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