Customer Relatiosnhip Management (CRM) (11 Apr 2005)

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Customer Relatiosnhip Management (CRM) (11 Apr 2005)
Recently I have found out that electronic commerce doubled its transaction volume in Spain during 2004 with a total amount of 890 M€. Although it's only a fraction of the global commerce its relevance is increasing in many countries.

In order to favour its development it's necessary to find tools that enhance the capabilities of customer relationship management (also known as CRM).

Article URL: http://www.infovis.net/printMag.php?num=164&lang=2

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