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Thin Slicing in Information Space (16 Apr 2005) While Gladwell does not mention the digital world much in his book, there are fairly well established findings in the user experience world that suggest people are themselves pretty responsive to very quick impressions of a resource or application. I’ve mentioned aesthetics before in this column, and it is clear from research on this topic that, despite our protests to the contrary, we really are quickly influenced to think positively or negatively about an application or a website on the basis of its initial look. Indeed, in my own research I saw how people inferred usability from just a quick look, and that subsequent testing revealed these guesses to be just that, guesses. Perhaps even more worrying, evidence of poor usability gained by interacting with the design did not initially change the beliefs of these users about the application’s quality. Article URL: http://www.asis.org/Bulletin/Apr-05/dillon.html Read 119 more articles from American Society for Information Science sorted by date, popularity, or title. Next Article: Andrew’s Usability in the Real World - First date with a Usability Agency
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