Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Tech Nation (26 Apr 2005) Dr. Moira Gunn speaks with Jeffrey Rayport, a former professor at Harvard Business School and author of "Best Face Forward -- Why Companies Must Improve their Service Interfaces with Customers." He taught their first e-Commerce class and originated the concept of "viral marketing." Now, he talks about how humans can emotionally connect with technology and buy, buy, buy! (Or if the tech is wrong, they won't, won't, won't.) Article URL: http://www.itconversations.com/shows/detail511.html   21.02    (Jeffrey Rayport, Creator of Viral Marketing)   Read 18 more articles from IT Conversations sorted by date, popularity, or title. Next Article: The Psychology Behind Games     This site is a labour of love built by Chris McEvoy