Why radio is worth watching (09 Jun 2005)
As well as improving quality and choice, digital radio can do things that analogue cannot. Music stations can transmit artist and track information, and news stations can transmit scrolling headlines to the radio's screen. Digital also allows radio stations to broadcast multiple streams, which appear as sub-channels on the tuning menu. In future, car radios could store a traffic bulletin in memory and play it back when the driver hits a “traffic news” button, says Ms Abraham. Forthcoming radios with colour screens could display a map during the weather forecast, or a sponsor's logo during a particular show. “When the advertising guys get hold of this, goodness knows what will happen,” says Mr Moloney.
Article URL: http://www.economist.com/science/tq/displayStory.cfm?story_id=4031091
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