When what they see is what you get – but satisficing isn't enough (01 Jun 2005)

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When what they see is what you get – but satisficing isn't enough (01 Jun 2005)
We know that good design can change behavior. People impulsively buy more Snickers bars when marketers put them right next to the checkout line.

But is the reverse equally predictive? That is, if we hide the Snickers bars (either intentionally or otherwise) will fewer candy bars get eaten? What happens when designers ignore (or worse, are innocently ignorant of) users tendencies to interact in predictable ways?

Article URL: http://www.humanfactors.com/downloads/may05.asp

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