Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  How to Create a Winning Tagline (11 Jun 2005) Once you’ve come up with a good one, read your tagline out loud several times. Can you say it in conversation without being self conscious? If not, find the words you’re getting hung up on and try substituting those out. Then, test your tagline with your friends who are not in your industry. Do they get what you do? If not, ask them which part is confusing and try to incorporate their thoughts to clarify. And lastly, let your tagline change and evolve as you build your business, as it is sure to do. You can always print more business cards. Article URL: http://www.upassoc.org/upa_publications/upa_voice/volumes/2005/june/winning_tagline.html Read 54 more articles from Usability Professionals Association sorted by date, popularity, or title. Next Article: Mixed Marriage: Can a retro tube-based amplifier live happily ever after with the Apple iPod?     This site is a labour of love built by Chris McEvoy