Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Customer Storytelling at the Heart of Business Success (16 Jul 2005) Whether your client’s target audience is students, sales associates, doctors, online shoppers, future soldiers, insurance agents, financial advisors, or business partners, we recommend that you use personas and scenarios to capture their essence, apply it to business issues, and tell stories of future business success. Article URL: http://www.boxesandarrows.com/archives/customer_storytelling_at_the_heart_of_business_success.php Read 206 more articles from Boxes and Arrows sorted by date, popularity, or title. Next Article: It Bugs Me, It Bugs Me Not     This site is a labour of love built by Chris McEvoy