Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  When Discount Usability Misleads Management – A Solution (27 Jul 2005) Usability folks often interact with marketing folks about progress on Web site design. Do they speak the same language? That is the question. If you tell someone that 80% of your test subjects "succeeded," how might you be misleading them? Know how to qualify your discount usability test results with a "margin of error." Article URL: http://www.humanfactors.com/downloads/jul05.asp Read 44 more articles from Human Factors International sorted by date, popularity, or title. Next Article: Amazon: No Longer the Role Model for E-Commerce Design     This site is a labour of love built by Chris McEvoy