Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Lightning in a Bottle (01 Sep 2005) If you get your prescriptions filled at one of Target's 1,033 pharmacies, you've no doubt noticed that your pills are coming in a new bottle. The upside-down container has beautifully simple label typography, a color-coded ring that allows different family members to quickly identify their own bottles in the medicine cabinet, and flat sides so the label doesn't wrap around out of view. It's a quantum leap from the classic -- and classically hard to decipher -- amber Rx bottle. Article URL: http://www.fastcompany.com/magazine/98/unsung-hero.html Read 44 more articles from Fast Company sorted by date, popularity, or title. Next Article: Much ado about sex and Web sites - or why it's still important to know who your users are     This site is a labour of love built by Chris McEvoy