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The Lost Picture Show (01 Sep 2005)
Theater owners like to throw up their hands and blame the shortcomings of the patrons and films, but they're not acknowledging their role in spoiling a once-magical experience. To make movie night special again, they can start by having someone introduce the film live, the way old-style movie houses do, and having ushers walk the aisles, a reminder that decorum is expected, and, if necessary, enforced.
Article URL: http://www.fastcompany.com/magazine/98/pr.html

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