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Why software sucks (And what to do about it) (17 Sep 2005)
Assuming you’re not an artist, the more time you spend defining the specific group(s) of people you are designing for, the easier it will be to make good software. You’ll know, from day one, whose expectations you do not care about. Knowing who you are not designing for is as useful in the design process as knowing who you are designing for. If you’re designing for everyone, you face enormous tradeoffs and challenges.
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