Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Hey, Lady! Women and the Art of Product Development (27 Sep 2005) when Gillette developed its Venus line of women's razors, it focused on molding the razor to shave a woman's ankle, knee, and underarm and offered it only in turquoise. "We really wanted something that women wouldn't think was offensive," says Michele Szynal, Gillette's director of global communications. After Venus proved its utility, Gillette then rolled out a pink one. Article URL: http://www.fastcompany.com/magazine/99/trend.html Read 49 more articles from Fast Company sorted by date, popularity, or title. Next Article: My Top Ten CSS Tricks by Trenton Moss          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy