Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  The 10 Faces of Innovation (27 Sep 2005) As the general manager of Ideo, I have worked with clients from Singapore to San Francisco to Sao Paulo, and witnessed firsthand how innovation has become recognized as a pivotal management tool across virtually all industries and market segments. And while we at Ideo used to spend the majority of our time in the world of product-based innovation, we have more recently come around to seeing innovation as a tool for transforming the entire culture of organizations. Sure, a great product can be one important element in the formula for business success, but companies that want to succeed today need much more. They need innovation at every point of the compass, in all aspects of the business, and in every team member. Article URL: http://www.fastcompany.com/magazine/99/faces-of-innovation.html Read 49 more articles from Fast Company sorted by date, popularity, or title. Next Article: The Anti-PDA          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy