Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Fine-tuning your Internet deception detectors (26 Sep 2005) After viewing the site and purchasing the laptop (or not), participants completed a survey exploring whether they perceived the site to be deceptive or not... or were unsuccessful at detecting deception. Participants were considered successful if they were suspicious of the altered site or recognized the real site as trustworthy. Unsuccessful deception detectors either failed to register suspicion of the altered site or perceived significant deception even on the trustworthy site. Overall, even these business and IT savvy users were not able to discriminate between the trustworthy and the deceptive site. 55% of participants trusted the site the deceptive site (30% correctly suspected; 15% were not sure). Only 38% correctly trusted the good site (32% were suspicious; 30% were not sure). Article URL: http://www.humanfactors.com/downloads/sep05.asp Read 45 more articles from Human Factors International sorted by date, popularity, or title. Next Article: Firms urged to back design talent          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy