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All the world's a platform (29 Sep 2005)
In other words, Google has, in its seven short years, become a canvas upon which we project every application or service we can imagine. Google as phone company? As cable provider? As university? As eBay, Amazon, Microsoft, Expedia, and Yahoo all rolled into one? It is conceivable; and that, in the end, is what makes the company - and search, the application that spawned it - so fascinating. Nothing beguiles like the promise of unlimited potential.

For now, anyway, Google holds that promise.
Article URL: http://technology.guardian.co.uk/weekly/story/0,16376,1580142,00.html

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