Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  NYC-UPA Talk by Andrew Purcell: How FreshDirect Delivered e-Commerce Success (02 Oct 2005) Sales of Adirondack Cheddar, from upstate New York, increased fourfold when the cheese was added to a new “Local Foods” department. Article URL: http://www.upassoc.org/upa_publications/upa_voice/volumes/2005/october/nyc_upa_talk.html Read 59 more articles from Usability Professionals Association sorted by date, popularity, or title. Next Article: Overcoming Resistance to Change: The North Carolina Board of Elections Tackles Accessibility          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy