Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Never Get Involved in a Land War in Asia (or Build a Website for No Reason) (10 Oct 2005) Back at the bank, the conversation started up again. While trying to communicate the reason for the existence of a website showcasing his cars, the client revealed that less than one-hundred people in all of the United States would likely be interested in obtaining the pair of classic cars by rental or purchase. Upon hearing this, I suggested, much to the chagrin of my fellow designers, that the client might consider abandoning his idea for a website altogether and communicate to these people directly through a well crafted print campaign. That, however, is a topic for another article. Article URL: http://www.alistapart.com/articles/landwarinasia Read 154 more articles from A List Apart sorted by date, popularity, or title. Next Article: R.I.P. WYSIWYG          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy