Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Good Designers Redesign, Great Designers Realign (24 Oct 2005) Don’t get me wrong-I too have played the role of typical Redesigner at times. We’re all entitled to throw caution to the wind and redesign as a means of staying on top of one’s game (e.g. redesign contests and portfolio sites). And besides, we can’t bear the full brunt of the blame—we’re creatives first, strategists (and info architects and project managers and coders and everything else under the sun) second. But I worry persistent redesigning with little cause often serves to promote only proprietary creativity, doing much to educate one in the hows of redesigning but little in the whys of realigning Article URL: http://www.alistapart.com/articles/redesignrealign Read 156 more articles from A List Apart sorted by date, popularity, or title. Next Article: Graphic design plays a minor role on the Web          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy