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Personas, Goals, and Emotional Design (03 Nov 2005) A misconception often arises when discussing visceral-level design: that designing for visceral response is about designing beautiful things. Battlefield software and radiation-therapy systems are just two examples where designing for beauty may not be the proper focus. Visceral design is actually about designing for affect-that is, eliciting the appropriate psychological or emotional response for a particular context-rather than for aesthetics alone. Beauty-and the feelings of transcendence and pleasure it evokes-is really only a small part of the possible affective design palette. For example, an MP3 player and an online banking system require very different affects. We can learn a great deal about affect from architecture, the cinema and stage, and industrial design. Affective aspects of design deserve further attention and offer great opportunities for analysis from a holistic, UX perspective. Article URL: http://uxmatters.com/MT/archives/000019.php Read 9 more articles from User Experience Matters sorted by date, popularity, or title. Next Article: So the Necessary May Speak
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