Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Innovation vs. Invention (19 Nov 2005) One of the most important things that I have heard him say is this: 'It takes almost as much creativity to understand a good idea as to have it in the first place.' The statement hit close to home and helped me understand the problems with the corporate culture within which I was working at the time. From the perspective of the innovator, here is what this said to me: that it was not enough to simply have great ideas. If you wanted the ideas to come to fruition, you had to spend as much time directing your innovation and creativity to fostering a culture of creativity and a receptiveness to innovation within the company, as you spend on the ideas themselves. If you do not, don’t be surprised or disappointed if they come to naught. Article URL: http://www.billbuxton.com/innovationInvention.pdf Read 118 more articles from Bill Buxton sorted by date, popularity, or title. Next Article: Location-Based Services Fundamentals and Operation - A Book Review by Keith Willett          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy