Ryanair success has strong web lessons (11 Nov 2005)
Herein lies another important lesson. People lie. What they’re telling you in that survey you just did; it’s not true. People are cheap and selfish on the Web; they just don’t like admitting it. When staff get on your intranet, they could care less about collaborating and reading policy documents. What they want is to see what they can get for themselves; how they can move their own career forward.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt-2005-11-14-ryanair.htm
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